Email Marketing Tips
The average person spends less than 5 seconds reading the subject of an email before deciding to open it or move on. Here are some tips to incorporate into your email marketing campaigns so you have a better chance of your email being read and clicked through.
5 tips for better email marketing
Rules for subject lines.
Keep your subject lines short and descriptive. A good rule of thumb is 50 characters or less, so they don't get cut off. Numbers in subject lines draw attention. For example “10 tips” in the subject line has proven successful. People are intrigued and also relieved that it will be a simple, quick read. Use merge tags to include the person's first name in the subject line. Personalization increases the chance of the email being opened. Catchy subject lines can get people to open the email, but don't be too cutesy. Make a good promise that will get them to open the email. You can sign up for a free MailChimp account and use their subject line suggester to find subject lines that have worked.
Make sure your email doesn't get marked as spam.
Here are some things to avoid in your email subject line to help prevent it from being sent straight to someone's junk folder (You can also check your entire email in a free online email spam tester, such as MailPoet).
- Blank subject line
- Immediate calls to action
- The words “free,” “help,” “% off,” or “reminder”
- Telephone numbers
- All capital letters
- Overuse of punctuation
- Font colors besides black
Personalize your emails.
Write your emails as if you were talking to one person not an entire audience. This will help you come across as genuine. Instead of your email coming from your venue name, have it come from a real person on your staff. Use the word “you” often. It is important that you understand who you are trying to reach and what is most important to them, so your email content can be helpful and valuable.
Great email content.
Make sure your email is short and to the point. Structure your email so that it can easily be scanned. Highlight important information by using bullet points or bold font. Most people do not want to spend a ton of time reading emails. A great email comes across as positive and exciting. It also shows personality. Be conversational and human, so you can gain trust. Stress the benefits to your audience and the rewards they will receive. It's best to always point out what is in it for them and what they may miss out on.
Call to action.
To get the results you want, it's important to always give your readers an easy way to follow through with an offer or learn more about your venue. Be clear and tell them what they should do next.
We hope these tips help you create emails that give your potential clients the information they are seeking. After you gain your clients, make sure they are protected with event insurance.
Markel Specialty offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel Specialty any time at least 1 day before the event. Policies start as low as $75.
By offering event insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Specialty's event insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that will help protect your clients (and you).
Free client materials! We can provide you with free brochures to help raise your clients' awareness of the benefits of event liability insurance.