Tips for creating a favorable website

5 tips to a more attractive website

1. Professional photos of real weddings.
Visuals of your venue will be appealing to couples. Include photos on your website that are professional and are unique to your venue. Incorporate photos that show your venue elegantly decorated and also of couples during their reception. This will help your potential clients visualize their own dream weddings at your venue. Partner with wedding photographers who are shooting at your venue in order to use some of their photos on your website. Always give credit to the photographer under the photo. It’s a great way for the photographer to advertise their services and for you to capture the essence of the venue online.

2. Use keywords and search engine optimization.
It’s important to use keywords on your website that brides and grooms will use in search engines to be directed to your website. You can use Google AdWords Keyword Planner. It’s a free tool that helps you find keywords that people search on, so that you can include them in the copy of your website. This will help you appear higher up on searches.  Hiring a Search Engine Optimization (SEO) specialist may be worth the cost. An SEO specialist will identify strategies to improve your search engine rankings and page views.

3. Incorporate videos and virtual tours.

You can use short videos to showcase your venue. Many people like to watch videos rather than reading. A three-minute compelling video of a manager speaking about the venue can help you connect with couples. This allows you to build trust and gives visitors an understanding of the personality of your business. You can also create a video tour so people can get a sense of your venue before visiting. It also is a benefit for people who are searching from out of town. Video testimonials from happy couples who have had their wedding reception at your venue can also go a long way. Videos also help you rank higher on search engines because one of the many factors used for calculating your search ranking is a measuring criteria called dwell time. This means the longer a person stays on your website the higher it will be listed in a search.

4. User-friendly navigation both on mobile and from computer.

Make sure your website is easy to navigate and intuitive for the visitors both from a computer and mobile device. With the popularity of smartphones, more people are accessing websites from their phones and they expect to find information fast and easily on your website. People browse websites, so the information must be nicely organized, readable and informative. Create a link specifically for weddings and then create pages for the most searched for information such as photo gallery, virtual tour, testimonials, wedding inquiry, menus and floor plan. In addition, link to your social media pages such as Pinterest, Instagram, Twitter and Facebook to make your website more user friendly and allow people to share information easily.
5. Update your website often.
When you keep your website up to date, it will appear higher on the search engines. This is because search engines record how often you update your website. You can update your website by uploading photos from more recent weddings, writing a blog on a weekly basis or maintaining a current events calendar for your venue.

We hope these tips help you gain more traffic to your website and to your venue.  Another tip is to make sure you and your clients are protected with wedding insurance.

Markel Specialty offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel Specialty any time at least 1 day before the event. Policies start as low as $75.

By offering event insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Specialty's event insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that will help protect your clients (and you).

Free client materials! We can provide you with free brochures to help raise your clients’ awareness of the benefits of event liability insurance.

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The information provided in this article is intended for general informational purposes only and should not be considered as all encompassing, or suitable for all situations, conditions, and environments. Please contact us or your attorney if you have any questions.