Resource articles

Don’t have a marketing plan, or know where to start on creating one? Marketing plans are essential to any business. Creating an annual marketing plan will help you set clear goals that align with your overall business strategy. This helps to bring in the business and revenue you desire. We’ve put together 10 things to keep in mind when creating a marketing plan to get you started on the right track.

Want to start your own event planning business, but not sure where to start? Markel Specialty offers some tips to consider as you embark on your new endeavor.

You are in a great business! People fall in love every day and many of them will tie the knot. So how do you go about attracting more of these couples to your venue? Markel Event Insurance compiled a list of tips to help you gain more business.

Most brides and grooms will visit your website to gain more information about your venue. They may also make a decision to visit your venue in person based on your website content. The more appealing you can make your website, the better the chances are that you will attract more couples to your venue. Here are some tips to incorporate into your website to drive more traffic to your venue.

Videos are an excellent way to showcase your venue and address topics that are important to newly engaged couples. Creating videos that inform and entertain can help you draw in more business. Markel Event Insurance offers 5 tips to keep in mind when creating a video about your venue.

Wedding shows are perfect events to meet engaged couples. It is one of the very first places a bride and groom will attend to start planning their wedding. We’ve put together a list of tips to help you stand out from the crowd and draw couples in to your booth.

Google is the most important platform to help you gain exposure for your venue. The easier your website is to find, the more weddings you will book. Markel Event Insurance offers 7 tips on SEO to keep in mind to make sure your website stays top of mind.

As a venue owner, you know that contracts are necessary to hold both parties accountable for the terms and conditions stated. Clearly written contracts, with no surprises, will lead to more seamless events and avoid frustrations on both sides. We’ve put together a list of items to keep in mind when drafting contracts.

Not only are bridal workshops a great way for you to meet new clients, but it is also a great way to network with other event professionals in your community. Markel Event Insurance offers some tips to keep in mind when planning a bridal workshop at your venue.

Facebook is one of the most important social media platforms to help you gain exposure for your venue. Marketing on Facebook can help you effectively and efficiently reach your target market. We’ve put together some features you’ll want to start implementing in your social media efforts to help you get the most out of your Facebook page.