Resource articles

Effective Ways to Use Facebook Pages

Facebook is one of the most important social media platforms to help you gain exposure for your venue. Marketing on Facebook can help you effectively and efficiently reach your target market. We’ve put together some features you’ll want to start implementing in your social media efforts to help you get the most out of your Facebook page.

How to cultivate vendor relationships

In the event industry, you work with a variety of vendors. It is very important to network and have good working relationships to be successful. Markel Specialty offers some tips to help establish good, working relationships.

Tips to exhibiting at a wedding show

Wedding shows are perfect events to meet engaged couples. It is one of the very first places a bride and groom will attend to start planning their wedding. We’ve put together a list of tips to help you stand out from the crowd and draw couples in to your booth.

How-to marketing guide for your business

Don’t have a marketing plan, or know where to start on creating one? Marketing plans are essential to any business. Creating an annual marketing plan will help you set clear goals that align with your overall business strategy. This helps to bring in the business and revenue you desire. We’ve put together 10 things to keep in mind when creating a marketing plan to get you started on the right track.

Tips to start your event planning business

Want to start your own event planning business, but not sure where to start? Markel Specialty offers some tips to consider as you embark on your new endeavor.

Email Marketing Tips

When you send an email, you are competing not only with a potential client’s overflowing inbox, but other online platforms, such as social media. That is why it is important for your emails to grab your client’s attention fast. Here are some tips to help your emails get opened.

What event planners look for in venues

Partnering with event planners in your area can open up an important channel for you to book more events at your venue. Markel Event Insurance put together a list of tips to keep you top-of-mind with event planners.

Tips to promote your venue

When you promote your venue and all you have to offer, you can increase your exposure and bring in more business. We’ve put together a list of unique ways to reach out to potential clients and partners in your community.

Tips for creating videos for your venue

Videos are an excellent way to showcase your venue and address topics that are important to newly engaged couples. Creating videos that inform and entertain can help you draw in more business. Markel Event Insurance offers 5 tips to keep in mind when creating a video about your venue.

Social media tips for your business

Today’s bride and groom are leveraging social media to plan their dream weddings. They search and research vendors, exchange ideas, and engage with others in the wedding community and they are doing it all online. Meet them there! Here are some social media platforms to use and tips on how best to utilize them.