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New member orientations
Health clubs commonly see an uptick in memberships during the early months of the year which often results in crowded gyms. It’s important any time of year for new members to receive orientation on the health club’s environment, but it may be especially helpful during the busier months.
New member orientations serve several purposes including:
When a fitness center develops a consistent member orientation program and accurately documents the process, they may have a better chance at success in avoiding costly claims against the club. Each item referenced above plays an important part in helping clients avoid injury and protecting club owners from frivolous claims.
Fitness center staff should take the time to show new members the equipment they will be using as well as the layout of the gym. Due to equipment changes it is important for clubs to familiarize their members with their actual equipment leaving little to chance.
Polices and rules
Informing members of gym rules such as re-racking weights in free weight areas will go a long way toward reducing the risk of trip and fall accidents. Trip and fall accidents are common in free weight areas of health clubs.
Members who have been introduced to club owners and management will feel valued by their club. Having an individual a member can go to with concerns may serve to keep concerns from becoming something bigger such as a claim or lawsuit.
Member fitness goals
Clubs are more likely to improve retention and provide a better member experience if the club understands the member’s fitness goals when they join. This also allows a club to show fitness progress toward those goals over time.
Health and fitness centers are easy to find, but what separates some successful clubs from others is when members feel they are part of a gym community. New member orientation is often where community begins. Owners who know members personally help promote community.
Orientations should be well documented in your member’s files whether you keep paper files or electronic files. Signed contracts and separate liability waiver agreements, in addition to signed acknowledgement of the club’s policies, rules, and regulations, will go far toward protecting your business in the event of a claim.
When new member orientations are done properly, it may serve to benefit your club well into the future of your operations. If you don’t conduct orientations, or they are lacking in effectiveness and documentation, you may be hurting your business and your chances of successfully defending against potential claims against your business.
The information provided in this article is intended for general informational purposes only and should not be considered as all encompassing, or suitable for all situations, conditions, and environments. Please contact us or your attorney if you have any questions.