Distracted driving is getting worse

In the first six months of 2016 traffic-related fatalities were up 10.4%. Some cite distracted driving as the reason. The definition of distract is to turn aside, to draw or direct to a different object or in different directions at the same time, and to stir up or confuse with conflicting emotions or motives. Another way to think about this is distracted drivers do not possess situational awareness.

In Crew Resource Management by LeSage, Dyer and Evans, situational awareness is defined as the extent to which an individual’s understanding of the immediate environment mirrors reality. Understanding implies that the individual is processing information, making predictions about what will occur, and choosing an appropriate course of action. Think about the information you must process to make a driving decision about what is the appropriate course of action. That decision translates into the selection of a driving behavior.  We’ve all seen the computer acronym GIGO or garbage in garbage out, and what happens when inaccurate data is processed. We could have a complete absence of data required to properly choose a driving behavior. This faulty decision making process could create NIPD, nothing in people dead. When we poorly construct our decisions there are times in which, by happenstance, there is no bad outcome.

The Fatality Analysis Reporting System data for 2013 indicate there were 30,057 fatal crashes in which 32,719 people were killed.  In 2,910 of fatal crashes in which 3,154 people were killed, 14% were coded as using a cellphone. The proportion of crash-related cellphone use is thought to be under-estimated due to the prevalence of cellphone use in the general population. There are other distractions or secondary behaviors that have been observed include:

  • Reaching for object
  • Interacting with PDA                                      
  • Eating or drinking
  • Interacting with other electronic device    
  • Interacting with passenger                            
  • Smoking
  • Talking, singing, and/or dancing alone                     
  • Reading
  • Adjusting radio or climate control
  • Writing                                                             
  • Interacting with moving object                   
  • Personal hygiene                              
  • Holding object in lap or hand without interacting
  • Interacting with pet                                      
  • Looking at something outside the vehicle

Research on brain activity has shown the following effects of various distractions: 

  • 37% reduction in brain activity associated with spatial process when driving while listening to headsets
  • 50% decrease in brain areas associated with information processing while talking on a cellphone
  • Amount and quality of scanning the roadway lower with cognitive distraction
  • 67% of drivers reduced scanning when distracted

Note that if you are not paying attention to driving you are more dangerous than a distracted driver. Your attention does not need to be drawn to a different object or in different directions.  As we expand the role of prehospital providers into the public health arena via Community Paramedicine/Mobile Integrated Healthcare, it is hypocritical if we do not mitigate the public health hazard created by our unsafe driving.


Reference:

“Mitigating cognitive distraction and its effects with interface design and collision avoidance systems.” NHTSA Cognitive Distraction Forum, Washington, D.C., May 12, 2015, Ian Reagan, Ph.D.

‘What does research on cellphones and driving tell us about cognitive distraction?” Life Savers Annual Conference, Lake Buena Vista, Florida, June 16, 2012, Anne T. McCarthy, Ph.D.

“Searching for answers to the problem of distracted driving.” Joint Meeting of Drive Smart Virginia and ASSE Colonial VA Chapter, Ruckersville, VA, April 21, 2015, David Kidd, Ph. D.

Webster’s New Collegiate Dictionary, C.G. Merriam Company, Philippines, 1977


The information provided in this article is intended for general informational purposes only and should not be considered as all encompassing, or suitable for all situations, conditions, and environments. Please contact us or your attorney if you have any questions.

For safety or risk management questions or suggestions, please contact Markel.

Email us