Strategic partnership

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Markel Specialty Commercial has joined the online insurance referral platform as a national partner for commercial lines and niche insurance.

Markel’s participation on provides local independent insurance agents additional online visibility to specialty commercial insurance buyers they may not otherwise have the resources to reach. is the number one online referral generation platform serving the independent insurance agency channel. offers its "Appetite Engine" platform to leading independent insurance companies across the United States, having connected over 30,000 commercial insurance buyers with local independent insurance agents in 2015.

By joining, Markel can improve accuracy in connecting commercial insurance buyers with one of the over 22,000 independent insurance agents participating on the platform.

 “We’ve figured out insurance search engine marketing,” explained Vinnie Savarese, vice president of sales for “Insurance carriers see the Appetite Engine as a perfect complement to their own digital efforts in attracting the targeted insurance risks they excel at writing.”

“Markel has always been committed to the independent agency system,” said Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Broker of America. “To have another A-Rated insurance carrier, such as Markel, throw their support behind is a testament to the results of the platform, and to the commitment Markel has to local independent agents.”

About partners with independent insurance agencies and carrier partners to connect insurance buyers with the right local insurance agent. Learn more about becoming a Advantage Agency here.